Digital Marketing
Digital Marketing | Search Engine Optimization | Social Media Marketing | PPC | SEM | SMM | SEO
Digital Marketing
We use various online channels and strategies to reach and engage your target audience by creating and distributing relevant and valuable content that showcases your brand or company’s value proposition and benefits. We help our clients with Website design and Optimization, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Facebook Lead Generation, Facebook & Google Retargeting Campaigns, email marketing, content marketing, video marketing, influencer marketing etc.
The most important goals of our digital marketing campaign is to create a loyal customer base that will not only buy from you repeatedly, but also recommend your product or services to others. To achieve this goal, we adopt a clear strategy that covers three aspects: attracting, converting and retaining loyal customers.
Attracting customers means getting their attention and interest in your products or services. This is done by creating a strong brand identity, offering value propositions, and using effective marketing channels to reach them.
Converting customers means persuading them to buy from you. This is achieved by providing a smooth and satisfying customer journey, building trust and credibility, and offering incentives or discounts that motivate them to buy.
Retaining customers means keeping them happy and loyal after they buy from you. Delivering on your promises, providing excellent customer service, rewarding customers for their loyalty, and engaging them with relevant content or offers will retain customers for your business.
By following these three steps, we can create a loyal customer base that will not only generate repeat sales and revenue for your business, but also recommend your brand and spread positive brand image to other potential customers.
SEO
Search Engine Optimization commonly called SEO, is the process of improving your company website’s visibility and relevance on Google & other search engines. The goal of SEO is to rank high on the search results page, preferably on the first page, when users search for keywords related to your business.
SEO is a powerful strategy that can boost the online presence and performance of any business. However, it is not a quick fix that can deliver immediate outcomes. SEO requires a systematic and consistent approach that involves various steps and techniques to optimize the website and its content for the target audience and the search engines. SEO can take anywhere from 60 to 90 days to show significant results, depending on the industry, the competition, and the goals. Therefore, SEO should be an integral component of any effective digital marketing plan that aims to increase brand awareness, generate leads, and drive conversions.
SEO can be divided into two categories: On-page and Off-page. On-page SEO refers to the factors that you can control on your website, such as content quality, keyword density, meta tags, site speed, etc. Off-page SEO refers to the factors that are external to your website, such as backlinks, social media, online reviews, etc.
On - Page SEO
On-page SEO is important because it helps your website rank higher on search engines and attract more relevant traffic. It also improves the user experience and trustworthiness of your website. We undertake the following best practices for on-page SEO:
- Conduct Keyword Research and use relevant keywords in the website content, titles, headings, and meta tags.
- Optimize the website content for readability, clarity, and value.
- Optimize the website speed and performance by reducing the size of images, using caching, and minimizing redirects.
- Use internal links to connect your pages and help users navigate your website. Use external links to provide additional information and sources for your content.
- Use other methods to help search engines understand what your content is about.
Off - Page SEO
Off-page SEO is important and it helps your website build authority and reputation online. It also increases the websites exposure and reach to potential customers. Some of the best practices we employ for effective off-page SEO are:
- Build high-quality backlinks from relevant and reputable websites.
- Engage with your audience on social media platforms and share your content regularly. Encourage users to like, comment, and share your posts.
- Generate positive online reviews and ratings from your customers. Respond to feedback and address any issues or complaints.
- Collaborate with influencers and bloggers in your niche and create guest posts or sponsored content for their websites.
- Participate in online forums and communities related to your industry and provide useful information and insights.
By implementing both on-page and off-page SEO strategies, you can improve your website’s visibility and performance on search engines and grow your online presence.
There are 3 types of link building
Building back links by the digital marketing team is the most important part of Off-page SEO, the better the back linking the better the website will be ranked in a search it is a continuous exercise which has to be undertaken every day to yield results and keep a website at high visibility.
- Natural Links
- Manual Links
- Self-created Links
Social Media Marketing
All Social Media platforms offer advertising tools to promote brands. Most of us are very familiar with it and during surfing our favorite social media platform have come across many such Ad’s. These ads are designed to capture your potential customer’s attention and interest, and persuade them to take action, such as clicking on a link, buying a product, or signing up for a service.
Facebook offers some great tools to precisely target your Ad’s at the segment that’s most suited to be a prospective customer. Your Instagram can be linked to the Facebook account to run parallel campaigns on both platforms at the same time with the same messaging
Twitter is one of the most popular and influential social media platforms in the world, with over 300 million active users and billions of tweets every month. Twitter offers a unique opportunity for businesses to reach and engage with their target audiences, build brand awareness, generate leads, and drive sales. Twitter is a great way to engage with customers and have an open line of communication with them and build a community. By using Twitter, companies can share your brand’s values, vision and mission with your audience and get their feedback and insights. Twitter can also be used to provide customer service, answer questions, address concerns and resolve issues about your company’s products or services. Twitter can help your company create a loyal fan base that will speak positively about your products and services. Twitter is more than just a marketing tool, it is a relationship-building tool that can help you grow your business and connect with your customers on a deeper level it is a powerful and versatile social media platform that can help companies achieve their marketing objectives.
LinkedIn is a great platform if your brand is seeking to engage professionals over the age of 25 it is the largest global network of professionals. LinkedIn is a powerful platform for social media advertising that can help your company reach and engage with young affluent professionals with higher buying power as opposed to other social platforms. By using LinkedIn, companies can leverage its large and professional network to showcase products or services, share expertise, or build corporate reputation, LinkedIn can help companies reach their target audience and achieve your goals.
Google Ad's
Google Ad’s offers multiple methods of showing your Ad’s to consumers,
Google Search Ad’s Google is where people search for what to do, where to go and what to buy. Your ad can appear on Google at the very moment someone is searching for products or services like yours.
Google Display Ad’s can help you promote your business when people are browsing online, watching YouTube videos, checking Gmail or using mobile devices and apps.
Digital marketing plan has to be tailor made for each brand. Each social media platform has evolved and has its inherent demographic defaults. We at LH Webservices do a lot of homework before we come up with a digital marketing plan for your company. Our SEO & SMM experts have been at it for a long time and have handled social marketing across many countries. Reach out us so that we can give you a customised digital marketing plan that’s been researched only for your brand.
